Marketing 101 for Anesthesiologists: Show Your Value
ATLANTA—Like all workers, anesthesiologists must determine the best ways to serve their “customers”—the hospital, surgeons, patients and bill payors. Although it is important to make each group happy, the “real” customers are the hospital administrators who renew contracts. Administrators should know your value and how your anesthesia practice is indispensable to the hospital.
“This is Marketing 101 for anesthesiologists,” said Amr Abouleish, MD, an anesthesiologist at the University of Texas Medical Branch at Galveston, who speaks nationally about the economics of anesthesiology care. Dr. Abouleish discussed marketing and branding strategies at the American Society of Anesthesiologists (ASA) 2015 Practice Management conference, in Atlanta. He is a past chairman of ASA’s Committee on Practice Management.
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