Marketing 101 for Anesthesiologists: Show Your Value
“This is Marketing 101 for anesthesiologists,” said Amr Abouleish, MD, an anesthesiologist at the University of Texas Medical Branch at Galveston, who speaks nationally about the economics of anesthesiology care. Dr. Abouleish discussed marketing and branding strategies at the American Society of Anesthesiologists (ASA) 2015 Practice Management conference, in Atlanta. He is a past chairman of ASA’s Committee on Practice Management.
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ICD-10 Changeover Poses Risks and Rewards for Anesthesiologists
Mastering the ICD-10 coding transition to optimize reimbursement for anesthesia services will take an effort, but it can pay off in terms of higher practice revenue, less paperwork and greater overall clinical efficiency, experts said.
Although full implementation of the new International Classification of Diseases (ICD) system is planned for October 2014, a lot needs to happen before then, according to the Centers for Medicare & Medicaid Services (CMS). The agency’s timeline stipulates that doctors and hospitals focus on the communications and high-level training requirements throughout the remainder of 2013 and start more comprehensive training in 2014.
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