“This is Marketing 101 for anesthesiologists,” said Amr Abouleish, MD, an anesthesiologist at the University of Texas Medical Branch at Galveston, who speaks nationally about the economics of anesthesiology care. Dr. Abouleish discussed marketing and branding strategies at the American Society of Anesthesiologists (ASA) 2015 Practice Management conference, in Atlanta. He is a past chairman of ASA’s Committee on Practice Management.

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